Honours project 2 - Hinge
The practice sets out to enhance brand personality, injecting life, playfulness, and absurdity into their brand personality. For Hinge, I developed print advertisements and a social media campaign.
In online dating applications, where first impressions matter significantly, Hinge finds itself at a critical juncture. In analysing their dating app and advertising, it became apparent that there is a disconnect between its app's user interface and the playful, engaging tone of its advertising campaigns. To address this issue and create a cohesive brand personality, I embarked on reimagining Hinge's branding.
Process book
Advertising
Collateral
